Since receiving the award, each group has used the funds to support them in developing and delivering creative responses to their own unique community challenges resulting in - amongst others - a pop-up community choir, dance workshops, heritage projects and tours, and arts and craft therapy sessions.
This creative investment forms the final part of the €500,000 commitment made by TikTok to support St. Patrick's Festival 2021 which took place over six days in March through SPF TV, a dedicated online TV channel, and a historic partnership with Oireachtas TV which brought the Festival to 1.1 million homes in Ireland during lockdown. St. Patrick's Festival 2021 was Ireland’s most significant digital festival to date, with a global reach of more than 102 million.
At the time of the award, Minister for Rural and Community Development, Heather Humphreys, said:
"I very much welcome this initiative from St Patrick's Festival and TikTok which is helping voluntary organisations and local groups across Ireland empower and inspire their communities through arts, culture, and creativity. This fund is a vital tool in helping communities re-invigorate important local projects after a very difficult period. It is great to see such creativity, artistic flair but also real community value in the work of the ten recipients, and I have no doubt the €10,000 award will support these local groups in continuing to deliver creative responses to their own unique community challenges.”
Caroline Goulding, Director and Data Protection Officer at TikTok, said:
"At TikTok our goal is to inspire creativity and to bring joy, so we're delighted to see 10 inspirational and deserving community groups receive €10,000 each from the St. Patrick's Festival x TikTok Creative Fund. We believe that arts and culture are essential for enriching, nourishing, and illuminating our communities, so we're pleased that this fund and our TikTok masterclass will help to nurture creativity in these communities across Ireland for years to come."
Anna McGowan, Interim Director of St. Patrick’s Festival, said:
“We’re delighted to support 10 wonderful community groups to connect with their communities through art and creativity with the St. Patrick’s Festival x TikTok Creative Fund. Each organisation has their own unique history and personality, and responds to the needs of their members and communities in distinct and creative ways. We look forward to guiding these community groups throughout the creative process and sharing that experience with the wider public in next year’s St. Patrick’s Festival’s celebrations.”
These ten groups from eight counties across Ireland were also invited to participate in a special community focused TikTok masterclass, to develop and enhance their storytelling skills through the TikTok platform and learn how best to harness the potential of social storytelling to communicate with their audiences.
The artistic journey of each community group, from selection through to the presentation of their creative project, will be captured and shared on both St. Patrick’s Festival and TikTok platforms. A selection of work will also be showcased to Ireland and the world during the national St. Patrick’s Festival in March 2022.
For details on all of the recipients, see below.